If you’re considering a do-it-yourself approach, prepare to invest time and effort into learning the ins and outs of SEO. The costs here are more about time and potentially some frustration as you navigate the learning curve. Both SEO and programmatic SEO drive organic SEO Anomaly traffic to your website, but they achieve this in very different ways. While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching.
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In that case, it makes sense to prioritize the reviewing of your most important pages instead. There are no images, no subheaders; it’s just a big wall of text. If your homepage is mobile-friendly, then it’s likely that the rest of your site will be too. However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress.
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Identify areas of your navigation that are entirely Flash or JavaScript. Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed. Here’s what I’d be looking for in the technical assessment stage of your website audit.
It’s important to ensure that the most important pages you want indexed are included in your sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool. To do this, go to the Mobile Usability report in Google Search Console. It will tell you whether any URLs have errors that affect mobile usability. If your traffic’s gone to zero, you may need to check for a manual action. This is where a human reviewer at Google decides your site doesn’t comply with the Google search essentials.
- We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions.
- SEO audits help you identify what needs to be fixed on your website to improve your search engine rankings and organic visibility.
- Use Google Search Console to see which pages get the most clicks from search.
- This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard.
The first step of any good SEO campaign is ensuring that you understand your site’s deficiencies by running a multivariate SEO audit. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started.
